As a real estate agent, you know that marketing is essential to grow your business and attract more clients. But with so many tools and strategies available, how do you choose the best one for your needs?

In this blog post, we will explore some of the most effective and popular real estate marketing tools in 2023, and how they can help you boost your online presence, generate more leads, and close more deals.

Task and project management tools

One of the first steps to successful marketing is to plan and organize your tasks and projects. Whether you work alone or in a team, you need a tool that can help you keep track of your progress, deadlines, and goals.

Some of the best task and project management tools for real estate agents are:

  • Trello: A simple and visual tool that uses boards, lists, and cards to organize your projects and tasks. You can create different boards for different aspects of your business, such as lead generation, listings, contracts, etc. You can also assign tasks to yourself or your team members, and add due dates, attachments, comments, and more. Trello is free for up to 10 boards and 10 team members and starts at $10 per month for more features.
  • ClickUp: A more advanced and feature-rich tool that offers multiple views and modes to manage your projects and tasks. You can use lists, boards, boxes, calendars, timelines, etc. to see your work in different ways. You can also customize your statuses, fields, templates, workflows, etc. to suit your needs. ClickUp is free for up to 100MB of storage and unlimited tasks and starts at $5 per user per month for more features.

Lead generation and marketing automation tools

Another key aspect of real estate marketing is to generate leads and nurture them until they are ready to buy or sell with you. This requires a lot of time and effort, but luckily there are tools that can automate and streamline this process for you.

Some of the best lead generation and marketing automation tools for real estate agents are:

  • Real Geeks: A comprehensive tool that offers an IDX website, a CRM, a property valuation tool, SMS texting, market reports, Facebook ads management, and more. Real Geeks helps you capture leads from various sources, such as your website, social media, referrals, etc., and follow up with them automatically with email campaigns, drip messages, etc. Real Geeks starts at $299 per month.
  • Propertybase: A powerful tool that offers an IDX website with mapping features, a CRM with lead scoring and segmentation, email marketing, SMS marketing, social media marketing, landing pages, analytics, and more. Propertybase helps you create a professional online presence, generate high-quality leads from multiple channels, and nurture them with personalized and targeted communication. Propertybase starts at $89 per user per month.

Customer relationship management tools

Once you have generated leads, you need to manage them effectively and build long-term relationships with them. This is where customer relationship management (CRM) tools come in handy. They help you store and organize your contacts’ information, track their activities and interactions with you, schedule appointments and reminders, send newsletters and surveys, request reviews and referrals, etc.

Some of the best customer relationship management tools for real estate agents are:

  • LionDesk: A user-friendly and affordable CRM that offers email marketing, SMS marketing, video marketing, transaction management, lead distribution, pipeline management, calendar integration, and more. LionDesk helps you stay in touch with your leads and clients and move them along the sales funnel with ease. LionDesk starts at $25 per month.
  • Market Leader: A robust and scalable CRM that offers lead generation, website design, email marketing, SMS marketing, social media marketing, listing alerts, market reports, and more. Market Leader helps you attract and convert more leads and grow your brand awareness and reputation. Market Leader starts at $129 per month.

Chatbots

Chatbots are another great tool for real estate marketing that can help you engage and qualify your website visitors 24/7. They can answer common questions, provide information, schedule appointments, collect contact details, and more. They can also integrate with your CRM and other tools to sync data and automate workflows.

Some of the best chatbots for real estate agents are:

  • ChatGPT: A smart and conversational chatbot that uses natural language processing (NLP) and artificial intelligence (AI) to understand and respond to your visitors’ queries. You can customize ChatGPT’s personality, tone, and style to match your brand voice. You can also train ChatGPT with your own data and scenarios to make it more relevant and accurate. ChatGPT is free for up to 100 chats per month and starts at $9 per month for more features.
  • Addressable: A powerful and personalized chatbot that uses AI and machine learning (ML) to generate and qualify leads for your real estate business. You can create custom chat flows and scripts to guide your visitors through different stages of the buyer’s journey. You can also connect Addressable with your CRM and other tools to capture and sync leads’ information and preferences. Addressable starts at $49 per month.

Visual marketing tools

Visual marketing is a crucial part of real estate marketing, as it helps you showcase your properties, brand, and expertise in an attractive and engaging way. You need tools that can help you create and edit stunning images, videos, graphics, and more.

Some of the best visual marketing tools for real estate agents are:

  • LabCoat Agents Marketing Center: A one-stop shop for all your real estate marketing needs. You can access hundreds of templates and designs for flyers, postcards, brochures, social media posts, logos, and more. You can also customize them with your own images, text, colors, fonts, etc. LabCoat Agents Marketing Center is free for LabCoat Agents members and starts at $29 per month for non-members.
  • Adobe Photoshop: The industry-standard tool for photo editing and graphic design. You can use Photoshop to enhance, crop, resize, retouch, and manipulate your images. You can also create logos, flyers, banners, posters, and more. Photoshop is part of the Adobe Creative Cloud suite and starts at $20.99 per month.
  • Canva: A simple and user-friendly tool for graphic design and video editing. You can use Canva to create social media posts, flyers, logos, infographics, presentations, and more. You can also edit videos, add music, stickers, filters, and transitions. Canva is free for up to 5GB of storage and 250,000+ templates and starts at $12.95 per month for more features.
  • Kapwing: A modern and online tool for video editing and creation. You can use Kapwing to trim, crop, rotate, resize, speed up, slow down, add subtitles, captions, text, stickers, filters, and more to your videos. You can also create memes, GIFs, slideshows, collages, and more. Kapwing is free for up to 250MB of storage and 7 days of cloud storage and starts at $20 per month for more features.
  • Unsplash: A popular and high-quality source of free stock photos and videos. You can use Unsplash to find and download stunning images and videos for your website, social media, flyers, brochures, etc. You can also contribute your own photos and videos to the community. Unsplash is free to use.

Social media marketing tools

Social media marketing is another essential part of real estate marketing, as it helps you reach and connect with your target audience, build trust and credibility, showcase your properties and testimonials, and drive traffic to your website.

You need tools that can help you manage and optimize your social media presence, create and schedule posts, analyze performance, and more.

Some of the best social media marketing tools for real estate agents are:

  • PorchLyte: A unique and innovative tool that helps you create hyper-local content for your social media channels. PorchLyte analyzes your market data and generates engaging posts about local events, trends, news, trivia, etc. You can also customize the posts with your own branding and call to action. PorchLyte starts at $49 per month.
  • Coffee & Contracts: A membership-based platform that provides you with ready-made content for your social media channels. Coffee & Contracts offers hundreds of templates and captions for Instagram posts and stories, Facebook posts and ads, Pinterest pins, etc. You can also access training courses, webinars, coaching sessions, and a supportive community. Coffee & Contracts costs $39 per month or $399 per year.
  • Hootsuite: A popular and comprehensive tool that helps you manage multiple social media accounts from one dashboard. You can use Hootsuite to create and schedule posts, monitor mentions, respond to comments, track analytics, run ads, and more. Hootsuite is free for up to 3 social accounts and 30 scheduled messages and starts at $29 per month for more features.
  • Buffer: A simple and user-friendly tool that helps you plan and publish posts on various social media platforms. You can use Buffer to create and schedule posts, collaborate with your team, analyze performance, reply to comments, and more. Buffer is free for up to 3 social accounts and 10 scheduled posts per account and
  • starts at $15 per month for more features.
  • Tailwind: A specialized and powerful tool that helps you optimize your presence on Pinterest and Instagram. You can use Tailwind to create and schedule pins and posts, discover content ideas, join communities, run contests, analyze results, and more. Tailwind is free for up to 100 scheduled posts per account and starts at $9.99 per month for more features.

Virtual tour tools

Virtual tours are a must-have for real estate marketing in 2023, as they allow you to showcase your properties in a realistic and immersive way. They also help you save time and money, as you can reach more potential buyers without having to travel or host open houses.

You need tools that can help you create and share stunning virtual tours that can capture your audience’s attention and interest.

Some of the best virtual tour tools for real estate agents are:

  • Matterport: A leading and advanced tool that helps you create 3D virtual tours of your properties. You can use Matterport to scan your properties with a compatible camera or smartphone, upload them to the cloud, and generate interactive 3D models that you can embed on your website or share on social media. You can also add tags, labels, floor plans, measurements, videos, and more to your tours. Matterport is free for up to 1 active space and 5GB of cloud storage and starts at $9.99 per month for more features.
  • Zillow 3D Home: A simple and free tool that helps you create 3D virtual tours of your properties using your smartphone. You can use Zillow 3D Home to capture panoramic photos of your properties, stitch them together, and create 3D tours that you can upload to Zillow or share on other platforms. You can also add audio narration, labels, floor plans, and more to your tours.
  • EyeSpy360: A versatile and affordable tool that helps you create 3D virtual tours of your properties using any 360-degree camera or smartphone. You can use EyeSpy360 to upload your photos or videos to the cloud, edit them, and create 3D tours that you can embed on your website or share on social media. You can also add hotspots, labels, floor plans, measurements, live chat, video calls, and more to your tours. EyeSpy360 is free for up to 3 active tours and starts at $13.99 per month for more features.
Video production tools

Video production is another important part of real estate marketing, as it helps you showcase your properties, brand, and personality in a dynamic and engaging way. You need tools that can help you create and edit professional and captivating videos that can attract and retain your audience’s attention.

Some of the best video production tools for real estate agents are:

  • Rode VideoMicro: A compact and high-quality microphone that helps you record clear and crisp audio for your videos. You can use Rode VideoMicro to attach it to your camera or smartphone and capture sound from the front direction. It also comes with a shock mount and a furry windshield to reduce noise and interference. Rode VideoMicro costs $59.
  • DJI OM 5: A smart and portable gimbal that helps you stabilize and control your smartphone camera for smooth and cinematic videos. You can use DJI OM 5 to connect it to your smartphone via Bluetooth and use various modes and features, such as ActiveTrack, Gesture Control, Timelapse, Panorama, Spin Shot, etc. It also comes with a built-in extension rod and a magnetic clamp to adjust the angle and distance of your shots. DJI OM 5 costs $159.
  • Lumen5: An online and easy-to-use tool that helps you create and edit videos from text content. You can use Lumen5 to paste or type your text content, such as a blog post, a script, or an outline, and let it generate a video storyboard for you. You can also customize the video with your own images, videos, music, voice-over, fonts, colors, etc. Lumen5 is free for up to 3 videos per month with a watermark and starts at $19 per month for more features.
  • Animoto: An online and user-friendly tool that helps you create and edit videos from templates. You can use Animoto to choose from hundreds of templates for different purposes, such as listing videos, testimonial videos, branding videos, etc., and customize them with your own images, videos, text, music, logo, etc. Animoto is free for up to 5 minutes of video per month with a watermark and starts at $15 per month for more features.
  • Teleprompter Pro: A handy and helpful app that helps you read and record your video scripts with ease. You can use Teleprompter Pro to import or type your scripts, adjust the speed, font, color, and size of the text, and use your smartphone or tablet as a teleprompter. You can also record videos with the front or rear camera while reading the script. Teleprompter Pro is free for up to 10 scripts and starts at $6.99 for more features.

Conclusion

These are some of the best real estate marketing tools in 2023 that can help you promote your real estate services effectively and efficiently. Of course, there are many more tools out there that you can explore and experiment with, depending on your needs, budget, and preferences.

The key is to find the tools that work best for you and your audience and use them consistently and strategically to achieve your marketing goals.